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Casablanca: Case Study
Creative Coco’Nuts offered a full range of services for Casablanca; making sure their brand shines consistently across both digital and physical touch points.
Branding & Visual Identity: We partnered with Casablanca to define their visual identity, capturing the essence of a luxury villa in Barbados. From selecting the perfect colour palette and typography to designing icons and establishing a cohesive imagery style, everything was crafted to reflect a sophisticated, high-end experience.
Digital Assets: Beyond the website itself, we created digital collateral that helped bring the brand to life online. This included social media templates, banner ads, graphics and digital brochures. All of these pieces allowed Casablanca to showcase the property across multiple channels while keeping a consistent and polished look.
Graphic Design for Print Materials: To complement the digital presence, we also designed a variety of print materials, such as flyers and posters for villa events or special promotions, brochures highlighting the villa’s amenities, table throws and roll-up banners for trade shows, tourism expos, or partner events, advertisement layouts for print media in travel and lifestyle magazines or airport and hospitality spaces.
Every piece, whether digital or print, was designed to fit seamlessly with the website’s brand identity, ensuring Casablanca presents a unified, luxurious look wherever their audience encounters them.
Client: Casablanca
Category: Luxury hospitality Website, Destination villa/resort Website, Brand‑first visual storytelling site with focus on photography, Responsive Web design with conversion‑oriented UX
Scope: Branding, Website Design, Website Development, Printed collateral (flyers, posters, brochures, table throws, roll‑up banners, adverts)
Branding & Print Collatoral
Scope of Work
- User research
- Information architecture & sitemap
- Wire‑framing (desktop & mobile)
- Visual design (UI/UX, design system)
- Front‑end & CMS development
- Image handling and optimisation (hero/gallery, mobile performance)
- SEO optimisation & analytics setup
- Quality assurance & pre‑launch testing
- Launch deployment and post‑launch monitoring
- Additional printed collateral support (flyers, posters, brochures, table throws, roll‑up banners, adverts) to complement web presence
Specialties
- High‑impact visual storytelling through large‑format photography and immersive UI
- Responsive luxury web design tailored for hospitality/travel sector
- Conversion‑driven UX for destination properties
- Seamless integration of print & web branding assets (ensuring physical materials align with digital)
- Performance optimisation for visually rich websites (image/video handling, mobile load speed)
- Full brand ecosystem creation (digital assets + printed collateral)
Website Design & Development
Key aims:
- Position Casablanca as a premium villa destination with strong visual storytelling
- Offer a clean, intuitive enquiry process
- Ensure responsive performance for users browsing via mobile (often travellers)
- Reflect high‑end brand through design, photography and interaction
- Integrate photography, video, guest testimonials, and destination information in an engaging way
Steps & Process
Here’s how the process unfolded — from discovery through launch and beyond:
Discovery & Research
Analyse other luxury villa websites in the Caribbean/Barbados region to identify best‑practices in visual storytelling, booking UX, photography usage.
- User research & personas: Define target visitors (high‑net‑worth travellers, families seeking luxury, destination wedding parties, travel agents). Map their user journeys: “Discover villa → view amenities → check availability → book/enquire → plan trip to Barbados”.
- Content audit: Gather photography/video assets for the villa and Barbados, collect text about amenities, location, guest services, booking process; review existing web presence for content to migrate or update.
Strategy & Definition
- Define project objectives: craft a high‑impact visual website to drive enquiries/ bookings, present luxury property story, optimize for mobile users, streamline enquiry/booking process.
- Define scope & technical requirements: platform choice (WordPress CMS), booking/enquiry integration, high quality imagery/video and responsive performance.
- Content strategy: Organize content through hero imagery of villa and Barbados, amenities sections, gallery, local experiences, booking/enquiry call‑to‑action, testimonials, brand story.
- Visual strategy: Decide on photography style (sun‑lit luxury Barbados lifestyle, interior/exterior villa shots), typography and colour palette that reflect luxury beach resort.
- Technical strategy: Ensure image optimization, fast load times for global users, mobile first design, SEO for “luxury villa Barbados”, analytics setup.
Information Architecture & Wire‑framing
- Wireframes (desktop & mobile):
- Home: hero image of villa, tagline, call‑to‑action (Book/Enquire), preview of amenities/gallery.
- Gallery page: grid of large images, filter by interior/exterior/locale.
- Amenity page: sections describing each feature (pool, sea‑view, staff, concierge).
- Local experiences page: highlight Barbados attractions, excursions.
- Enquiry page: form, availability check, contact details.
- UX decisions: prominent call‑to‑action (Book/Enquire) on each page; ensure imagery is immersive; mobile UX (swipe gallery, tap to enlarge).
Visual Design & UI
- High‑fidelity mock‑ups: Create full‑screen photography hero, overlay titles/taglines, design UI components (navigation, gallery card, amenity icon, booking button).
- Design system: Set typography, colour palette, iconography for amenities, buttons.
- UI components: image sliders, lightbox gallery, sticky booking call‑to‑action, responsive nav menu.
- Responsive design: Ensure layout adapts across devices: hero image scales, gallery grid reflows, booking CTA visible on small screens.
- Micro‑interactions: hover states on gallery items, smooth scroll to booking section, subtle animations for page entrance of images/text.
- Visual storytelling: Use large‑format photography, video backgrounds (if used) of Barbados, carefully chosen guest lifestyle shots, text overlays with clarity.
Development & Implementation
- CMS setup: WordPress and configure site architecture.
- Responsive front‑end: Build with HTML5, CSS3, JS for interactions/galleries, ensure cross‑browser compatibility.
- Image optimization: Large hero/gallery images optimised for web; lazy‑load images; use web‑friendly formats for performance.
- SEO basics: semantic markup (H1/H2), alt text on images, meta titles/descriptions targeting luxury villa Barbados, URL structure.
- Accessibility: Contrast ratios, alt text, navigation accessible, mobile friendly.
- Quality assurance: Test across devices/screen sizes, load times, form submissions, gallery behaviour.
- Analytics/tracking: Integrate Google Analytics to monitor user behaviour, track bookings/enquiries and page performance.
Launch & Post‑Launch
- Pre‑launch checklist: final QA, cross‑browser tests, mobile device tests, SEO checks, form submissions verified, backups.
- Go‑live: Deploy site, monitor analytics, confirm third‑party integrations working.
- Post‑launch monitoring: Review bounce rates, gallery engagement, booking/enquiry conversion; get feedback from stakeholders; note user behaviour patterns.
- Ongoing support: Provide training for client to update content (gallery, amenities, rates), implement enhancements/print collateral roll‑outs.
