Steps & Process

Discovery & Research

We began with strategy meetings to fully understand Parallèle Alberta’s mission, audience, and brand tone. This phase included:

• Stakeholder interviews to define project objectives and user needs.
• Reviewing comparable bilingual business support organizations for UX and content inspiration.
• Identifying key functionality requirements — such as resource listings, news, and events — and defining content priorities.
• Conducting a UX audit on bilingual navigation best practices to ensure a seamless French/English experience.

Strategy & Planning

Next, we defined the project roadmap, outlining:

• Clear goals for engagement and accessibility.
• A bilingual content architecture that allows easy switching between languages.
• A sitemap focused on clarity.
• Messaging guidelines to balance professionalism with approachability.

UX & Wireframing

We designed wireframes to visualize the user journey and structure of each page:

• A welcoming homepage with a clear call-to-action to join the initiative.
• Service and resource pages that provide quick access to relevant content.
• A blog/news section for sharing community updates and success stories.
• Simple contact forms encouraging participation and inquiries.

Visual Design

The visual direction followed Parallèle Alberta’s existing branding; vibrant yet professional, reflecting growth and collaboration.

• We implemented a modern, minimal layout with generous white space and strong imagery.
• Consistent use of brand colours and iconography to enhance recognition.
• A focus on readability, especially in bilingual sections.
• Subtle animations to create an engaging browsing experience without compromising accessibility.

Development

Once the design was approved, our team developed a fully responsive, bilingual website using a CMS (WordPress).

• Custom bilingual content management system setup for easy content updates.
• SEO optimization for both English and French content.
• Integration of dynamic modules for news, events, and resources.
• Rigorous testing across devices and browsers to ensure flawless performance.

Launch & Support

Before launch, we completed comprehensive quality assurance testing and provided training to the client for content management. After going live, we continued to monitor site performance, ensuring smooth functionality and user satisfaction.

Ready to elevate your digital presence? Just like we did for Parallèle Alberta, our team can help you build a dynamic, engaging, and bilingual website that connects with your audience and drives results.