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Rosehill Orchard: Case Study
Rosehill Orchard approached us looking to cultivate a strong and cohesive brand that reflected the quality and care behind their products. Our collaboration focused on crafting a visual identity that would stand out in both the marketplace and in customers’ minds, extending seamlessly across print, digital, and physical touch points.
Specialties:
- Brand strategy and identity design
- Print and packaging design
- Marketing collateral creation
- Cohesive multi-channel brand implementation
Client: Rosehill Orchard
Category: Branding, Graphic Design, Website Design & Development, Digital Marketing
Scope: Logo and visual identity development, Stationery design (business cards, letterheads), Flyers and promotional materials, Product packaging and labels, Branded merchandise, Packaging
Various Printed Collatoral
The Process
Discovery & Research
We started by understanding Rosehill Orchard’s story, values, and target audience. This phase included:
- Interviews with the team to capture the orchard’s unique personality.
- Market research to understand competitors and identify opportunities for differentiation.
- Reviewing existing materials to determine what could be refreshed or enhanced.
Logo & Branding Development
The foundation of the brand began with a distinctive logo and visual identity:
- Designed a logo that communicated the orchard’s authenticity and natural approach.
- Defined a colour palette, typography, and brand guidelines to ensure consistency across all materials.
- Created a brand voice that reflects warmth, quality, and trust.
Stationery & Promotional Materials
We extended the brand into everyday touch points and marketing assets:
- Designed business cards and letterhead that reinforced the brand’s personality.
- Developed flyers and promotional items to support seasonal campaigns, farmer’s market presence, and local events.
- Created branded packaging for products to ensure the orchard’s premium quality is communicated from shelf to customer.
Packaging & Collateral Design
To strengthen the connection between the brand and its products:
- Developed packaging designs that are visually appealing, functional, and consistent with the brand identity.
- Created complementary collateral such as product labels, tags, and stickers to enhance customer experience.
Review & Refinement
Throughout the process, we worked closely with the Rosehill Orchard team to:
- Refine designs based on feedback and usability considerations.
- Ensure all materials were ready for production, digital, and physical use.
- Maintain a cohesive brand story across all touch points.
Results
The new brand identity and assets provide Rosehill Orchard with a polished and professional presence across print, packaging, and promotional materials. Key outcomes include:
- A distinctive logo and visual identity that sets Rosehill Orchard apart.
- Cohesive packaging and product presentation that enhances perceived quality.
- Marketing materials and promotional items that are consistent, on-brand, and ready for use in campaigns or events.
- A solid foundation for future branding initiatives and digital marketing.
