BACK TO PORTFOLIO
STAA: Case Study
The Student Transportation Association of Alberta (STAA) needed a modern, professional website that could serve multiple user groups, from industry professionals and school divisions to the general public, while communicating their mission of safe and efficient student transportation. The site had to be intuitive, polished and rooted in their brand.
Specialties
- Multi-audience website strategy
- Responsive and accessible web development
- Brand-consistent digital experience
- Content management training for client team
Client: STAA
Category: Website Design & Development, UX / UI Design, Digital Membership & Resource Platform
Scope: Website design (UX/UI), Information architecture and content strategy, Responsive front-end development, Integration of membership, resources and event sections, Testing, launch, and content management training
Website Design & Development
The Process
Discovery & Strategy
We started by working with STAA to understand the diverse audiences (members, school boards, public), the key messages (safety, advocacy, training) and functional needs (membership applications, resources access, event info).
Information Architecture & UX Design
Based on those insights we mapped out the site structure, navigation and user journeys so that visitors could easily find membership benefits, training resources, news and event details.
Visual Design & Branding Integration
With STAA’s brand identity in mind, we designed a clean, modern interface that conveys professionalism and accessibility. We applied consistent typography, colour treatment and imagery across pages.
Development & Responsive Build
We built the site to be fully responsive for desktop, tablet and mobile. Integrated key features: membership info, resources library, event announcements. We also ensured performance and accessibility best-practices.
Launch & Support
After thorough testing across browsers/devices and final review, we launched the site. We provided training/documentation for the STAA team to update content themselves and supported them through launch.
