CREATIVE COCO’NUTS – ALL ABOUT SOCIAL MEDIA MANAGEMENT
Whether you’re one of our loyal customers or you’re thinking of a partnership with Creative Coco’Nuts, you probably have a lot of questions about what a design studio like ours does! This section of our blog is just for you.
After all, we are professional website designers, we know our stuff, but we definitely want to share our knowledge and expertise about our web design services with you.
One of the magic formulas that we use is:
Create + Share + Engage + Connect + Exchange
Did you know that it also is a pretty good definition of “Social Media Management”?
WHAT IS SOCIAL MEDIA MANAGEMENT?
The name itself is fairly self-explanatory, but definitions of what social media management means are abundant on the web. Why would you need to manage (or “take care”) of your social media channels? Do you really need it?
Simply put, social media management is used to assert and reinforce your social media presence. So yes, you need this strategy to put your name out there and make sure it stays.
It’s all about brand reputation and awareness.
WHY IS SOCIAL MEDIA MANAGEMENT IMPORTANT?
On top of making sure that your business or your organization succeeds in the long run, you must know the current importance of social media’s usage: this is how we consume.
Especially nowadays, people spend more and more time online and are bombarded with posts and ads.
Yours have to generate traffic to your site or interest your target audience. You want Likes, clicks, thumbs up, shares, swipes in the right direction. You might even want to go viral!
That is why you need to “stay on top of things” and make sure your social media content is well managed. Depending on your specific activities, you might want to go with a professional social company.
This could also make you save a considerable amount of time, because social media management’s experts know the best practices to be and stay “out there”. For instance, they will use specific keywords to obtain the best SEO (Search Engine Optimization) results or can create the trendiest social media marketing campaign for you.
WHAT STRATEGY DO YOU NEED?
In other words:
Do you know the content that you will need to integrate to your social media platforms?
Do you know what sites you will use? What are the best avenues to get as many followers as possible?
Adaptation is key, as always. Maybe you’ll want to react via a live Tweet? Maybe you’ll want to show how fun you are via a Tik Tok appearance? Maybe you’ll want to be trending by organizing polls or contests? Maybe your hashtags will be the talk of the web?
Your social engagement is like anything you do to guarantee the long term success of your business: you will need to be unique and differentiate yourself from the competition.
HOW OFTEN SHOULD YOU POST ON SOCIAL MEDIA?
By now you should know that social media management is part of your digital marketing strategy and that you never want to sacrifice the quality of your posts. Think about how fast things can go viral on the web. You don’t want that to happen in a negative way.
Whether you communicate via Twitter, Facebook, Instagram, Pinterest or Linkedln, you need a plan. What will the frequency of your postings be? Is creating a calendar a good idea? How are you going to keep on engaging your target audience? What creative focus will you use to customize your messages?
How often will you need to refresh your content so that it is always new and exciting? Social media is a constantly changing landscape and you need to find the right balance to stay relevant without harassing your target audience.
People need to look forward to your posts, so setting the tone on their frequency, quality and strategy is essential right from the start. It is part of your investment.
WHAT IS THE ULTIMATE GOAL OF SOCIAL MEDIA MANAGEMENT?
Well, success, of course!
Never forget the central question either: What is your return on investment?
On top of a direct communication with your target audience, your social media management strategy needs to go hand in hand with your branding efforts. You need digital communication tools that will remain effective in the long term.
You will want to optimize your investment by creating images and developing some strategies to reach your company’s goals in the long run. We will set you up, but you might need to follow up.
Because management is also interactivity – you might receive some compliments and some complaints via social media and a timely response is crucial. There are automatic monitoring tools that we can point out to you as well, no worries.