Email Marketing for WordPress Sites
Want to stay in touch with your audience? A great option is email newsletters. But how do you let your audience know about your email newsletter? Easy. Include a form on your website that lets your audience sign up for your email newsletter.
And how do you add an email marketing component to your WordPress site? Keep reading to find out.
What is email marketing?
Email marketing is a way to stay in touch with your audience through regular emails. People usually sign up for your email newsletter on your website, and because they sign up themselves, you know you are tapping into a committed customer base.
What do you use email marketing for?
Email marketing is very versatile. You can use your email newsletters to inform your audience about new products, sales, special promotions, events, and announcements you’d like them to be aware of.
Is it important to use email marketing?
The short answer? Yes. It is very important.
Email marketing outperforms social media when it comes to reach, simply because more people will see your email newsletters than your social media posts.
Email marketing also allows you to develop your own style. You don’t have to conform to a certain length of post or use certain hashtags. You can simply focus on getting your message across in an engaging and informative way.
Not only are more people likely to see your email marketing messages compared to social media, people who receive email newsletters are also more motivated to buy. A study determined that 66% online customers bought something because they received an email marketing newsletter about it. That’s huge!
Email newsletters also allow you to target specific segments of your audience in ways you can’t on social media. You can target your audience based on their location, for example, and send your customers that are based in different cities different messages. You can also send messages to the most engaged subscribers on your email marketing list and make them aware of special promotions and sales.
The options are endless!
How add email marketing to your WordPress site
Step 1: Set up your email marketing list
Make a free account with the Constant Contact website. Once you’ve signed up, click the “Contacts” button at the top of the page. Then click “Create List” and give your newly minted email list a name.
Step 2: Download and install the WPForms plugin (or a similar plugin)
When you’ve downloaded the plugin, navigate to “WPForms” and then “Add New Page” on your WordPress site. WPForms will connect with Constant Contact to connect your email list with your opt-in form.
Step 3: Create your newsletter signup form
WPForms has several templates you can choose from. You can customize and edit the forms if you want. Standard newsletter signup forms include fields for people to input their first name, last name, and email.
Step 4: Confirmation message
When you’re happy with your newsletter signup form, head to the settings section and click on “Confirmations.” Here, you can type in the message that people will receive once they sign up for your email newsletter.
Save your changes.
Step 5: Connect your form to Constant Contact
Navigate to the “Marketing” tab on WordPress under the WPForms plugin section and select Constant Contact.
Then click on “Add new connection” and type in what you’d like your email newsletter to be called.
Next, click “Register with Constant Contact.” This will open a pop-up window where you can connect Constant Contact with WPForms.
Sign into your account, press “Allow,” and copy and paste the authorization link they provide. You will need to paste this link into WPForms, under the “Settings” section.
From there, press connect and save your changes.
Step 6: Add your newsletter signup form to your WordPress site
This is the last step! Once you’ve added your newsletter signup form to your WordPress site, you’re ready to get started with your email marketing.
Navigate to “Appearance” and then “Widgets” on your WordPress site. Name your widget and select the newsletter signup form to add the form to your website’s sidebar. Remember to click save!