BACK TO PORTFOLIO
ACFA: Case Study
ACFA sought a modernized website and digital ecosystem to reflect their evolving brand, support community engagement, bilingual (FR/EN) service delivery, integrate e-commerce, blog/press-release, and publications library. Their new site showcases the refreshed identity, improved user flows, content architecture, digital services (boutique, blog, annual reports) and extends into graphic design/branding for promotional materials.
Combined with strong branding and print collateral, Creative Coco’Nuts created a unified user experience across digital and physical touch points. From discovery through launch to post-launch refinement, the project leveraged UX research, design principles, technical implementation, content strategy and branding to empower ACFA’s community engagement.
Key areas:
- Website redesign & development for ACFA’s core site.
- Implementation of an e-commerce boutique.
- Blog/Press Release & Related Articles section
- Publications repository: Annual Reports, strategic documents.
- Additional graphic/print services: branding refresh, printed materials (flyers, posters, brochures, roll-up banners), promotional items.
Client: ACFA
Category: Website Redesign, Bilingual (French &English) Digital Experience, E-commerce integration (online boutique), Branding & print-material design (flyers, brochures, roll-up banners)
Scope: User Research, Information architecture & sitemap design, Wireframing (desktop & mobile), Visual design (UI) for website + boutique + blog + resources + branding, Front-end & back-end development, WordPress, Quality Assurance, Ongoing Maintenance, Graphic Design
Stationary
Annual Report
Website Design and Development
Scope of Work
- Stakeholder & user research
- Information architecture & sitemap design
- Wireframing (desktop & mobile)
- Visual design (UI) for website + boutique + blog + resources + branding
- Front-end & back-end development: CMS (WordPress), e-commerce, news module, publications archive
- Content migration (FR/EN)
- Quality assurance (cross-device, bilingual, checkout flows)
- Launch planning & deployment
- Graphic design for print materials: flyers, posters, brochures, roll-up banners, promotional items consistent with new branding
- Post-launch analytics tracking and iteration
Specialties
- Bilingual UX/UI design (ensuring seamless FR/EN experience)
- E-commerce (product catalogue, checkout flows, shipping logic)
- Branding collateral & print-material design (ensuring brand consistency across both digital and physical deliverables)
- Responsive web design (mobile-first, performance optimized)
- Accessibility & multilingual SEO (language switcher, content metadata)
- Digital migration of legacy content (publications, articles, product lists)
- Analytics-driven iteration (post-launch refinement based on real user data)
Additional Services Provided (Graphic/Brand/Print)
Beyond the website and digital ecosystem, the engagement with ACFA also included a full suite of design services:
- Branding: ensuring consistency in colour palette, typography, iconography, and imagery.
- Printed Materials: Designing event flyers and posters promoting ACFA’s programming, membership drives, Francophonie celebrations.
- Brochures: Multi-page printed brochures summarizing ACFA’s services, membership benefits, annual highlights, available in FR/EN.
- Roll-up Banners & Signage: Large-format banners for conferences, Francophonie events, membership booths, reflecting the refreshed branding.
- Promotional Items: Branded merchandise (for the boutique and ACFA events) aligned with the brand’s look & feel, and supporting marketing efforts.
- Coordination of print production: liaising with printers, selecting substrates, ensuring print-ready files meet specifications.
- Integration of print and digital: Use of the same visual assets for both web (website banners, social-media posts) and print, ensuring unified brand presence.
