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Acumen Health: Case Study
Before we even started building the Acumen Health website, we focused on giving the brand a strong, cohesive identity. We worked closely with the team to create everything they needed to present themselves confidently and consistently, both online and offline.
This included:
- Designing the core brand elements — Brand identity, colours, typography, and brand guidelines; so every touchpoint felt unified.
- Creating stationery like business cards, letterheads, and flyers that carried the brand into everyday use.
- Developing digital assets and banners for the website and in-clinic signage.
- Producing promotional materials such as table throws, branded giveaways, and signage for events to help them stand out in person.
- Designing social media templates so their online presence would feel polished, consistent, and easy to manage.
- Supporting the team with other branded items, including presentation templates, referral pads, and internal documents.
By putting all of this in place first, we made sure the website redesign had a strong foundation. With a clear brand identity and toolkit ready, we could focus on building an online experience that was not only visually consistent but also engaging, user-friendly, and true to Acumen’s personality.
Client: Acumen Health
Category: Branding & Identity, Website Design & Development, Digital Marketing Assets, Print & Promotional Materials
Various Promotional Items
Scope of Work:
- Corporate branding and identity design (logo, colour palette, typography, brand guidelines)
- Stationery design (business cards, letterheads, envelopes)
- Promotional items and event materials (table throws, giveaways, signage)
- Digital assets (banners, web graphics, social media templates)
- Website design and development (UX/UI, responsive design, content integration)
- Supporting materials (presentation templates, referral pads, internal documents)
Specialties:
- Brand strategy and visual identity
- Print and digital design integration
- User-focused website design
- Responsive and accessible web development
- Cohesive multi-channel brand implementation
Website Design and Development
The Process
Discovery & Research
We began by understanding the clinic’s mission, target audience, and business goals. This involved:
- Interviews with the team to identify their unique value and patient journey.
- Reviewing competitor websites and industry standards to determine opportunities for differentiation.
- Auditing existing materials to understand what could be improved or carried forward into the new brand and website.
Information Architecture & UX Planning
Next, we mapped out the website structure and user experience:
- Defined the site map and navigation hierarchy to make information easy to find.
- Designed wireframes for key pages to plan layouts and prioritize content.
- Focused on intuitive interactions for patients, making it easy to learn about services, contact the clinic, or book appointments.
Visual Design
Once the wireframes were approved, we developed the visual design:
- Applied the established brand colours, typography, and imagery to bring the site to life.
- Designed key pages, including the homepage, services, team profiles, and contact pages.
- Ensured a modern, clean look that reflected Acumen’s professionalism and approachable personality.
Development & Testing
With designs approved, we built the site to be responsive, fast, and accessible:
- Developed a fully responsive site that works on all devices and screen sizes.
- Implemented interactive features, including contact forms and appointment links.
- Conducted extensive testing on multiple devices and browsers to ensure a seamless user experience.
Results
- A cohesive brand identity carried across all digital and physical touchpoints.
- An intuitive, user-friendly website that clearly communicates services and expertise.
- A strong foundation for ongoing digital marketing and patient engagement.
- Increased credibility and trust through a professional, polished online presence.
