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Newcomer Centre: Case Study
Each year, the Newcomer Centre shares its achievements, impact stories, and community highlights through a detailed annual report. Our team collaborated with them to design and produce a publication that not only communicates important information clearly but also reflects the organization’s welcoming, inclusive spirit. The goal was to transform complex data and narratives into a visually engaging, easy-to-navigate report that readers would genuinely enjoy exploring.
Specialties
- Clear, accessible publication design
- Data visualization and information hierarchy
- Multi-format design for print and digital distribution
- Brand consistency and storytelling through design
Client: Newcomer Centre
Category: Graphic Design & Print Design, Publication Design, Annual Report Design
Scope: Creative direction and design concept, Layout design and typography system, Infographic and data visualization design, Image selection and editing, Print and digital report production, File preparation for web and print delivery
Annual Report Design
Promotional Items
Report to the community
Report
The Process
Discovery & Planning
We began by meeting with the Newcomer Centre team to understand the goals of the report; who would be reading it, what messages they wanted to emphasize, and how it would be distributed (both digitally and in print). From there, we developed a creative direction that aligned with the organization’s brand identity while allowing room for storytelling and visual impact.
Content Structure & Layout Design
Next, we focused on content organization. Annual reports can be text-heavy, so we designed layouts that balance readability with visual rhythm. We used hierarchy, infographics, and photography to make data and achievements easy to digest while maintaining a professional and accessible tone.
Visual Design & Brand Integration
Drawing from the organization’s established colours and typography, we created a clean, consistent visual system throughout the report. The design used photography and illustrations to humanize the content, emphasizing community connection and inclusion.
Production & Delivery
We prepared both print and digital versions of the report, ensuring colour accuracy and layout consistency across formats. The final deliverables included print-ready files and an interactive digital PDF optimized for web and email distribution.
Results
The finished annual report became more than just a document; it served as a storytelling tool and a reflection of the organization’s impact. The refreshed design allowed the Newcomer Centre to:
- Clearly communicate achievements and data through visuals and storytelling.
- Strengthen brand consistency across print and digital platforms.
- Present a professional, modern, and engaging publication that resonates with stakeholders, partners, and community members alike.
