NEWSLETTERS: ESSENTIAL FOR MARKETING AND GROWING YOUR BUSINESS
Newsletters aren’t an outdated marketing tool. In fact, they’re just the opposite! Integrating newsletters with digital marketing has become an easy and affordable tool used to grow brands and build loyal customer bases.
There are so many ways to create unique newsletters for your company and even more ways to send them out to customers. You can opt for physical copies, email versions, or you can even integrate newsletters on your website.
Notify your customers about a new product, a new event, or even a new blog post. And with help from Creative Coco’Nuts, your newsletters can become that weekly or monthly update that customers look forward to — not a message that goes straight into junk mail.
Why are newsletters important?
Newsletters create action. They motivate customers to buy, to donate, or to look at your website. This boosts sales.
Newsletters also provide an opportunity for customers to get to know your brand. They can look at your colours and fonts to get a feel for your company and check out the content to understand your values.
If you choose to create newsletters for an email or website format, you can include helpful links that your customers can click on for more information. Once that door is open, customers are more likely to spend more time on your website and look at more website pages.
Credibility
Having a company newsletter shows that your business is trustworthy and transparent. You are openly inviting customers to have a closer look at your values, your products, and your website.
This trust will go a long way to building a loyal customer base and show that you appreciate the customers you already have.
Newsletters build habits
Sending out regular newsletters informs your customers and gets them excited about your brand.
But it also provides a set time every week or every month where your customers expect to hear from you and can check back in with your website. If your content is engaging and attractive, your customers will look forward to looking at your newsletters, and they will get into the habit of checking your content on a regular basis.
Expand your audience
Sending out regular newsletters informs your customers and gets them excited about your brand.
Want to reach more people? Put your newsletter information on your website so browsing customers can opt to subscribe anytime. Make sure your customers know they are getting exclusive information that they can’t receive anywhere else.
Newsletter tips
Get creative!
Use visuals and words in a fun and engaging way. Catch your audience’s attention! Choose a catchy title, punchy phrases, and unique visuals. Once that first image or interesting phrase has hooked them, customers will be more likely to read the content that matters.
Keep it simple.
Stick to the essential information and present it in the most engaging way possible. Less is more. It might be a cliché, but it’s still true.
Keep it relevant.
Customers don’t want to know everything. They just want to know why your product/service is important and how it is useful in their lives. Let them know why your brand should be important to them. Don’t swamp your customers with too much information.
You’re the expert.
And your newsletter should prove it! Don’t just send out information about your company. Send out industry related news, how-to articles, the latest need-to-know statistics (just not too complicated!), and even blog posts comparing your product to something similar on the market.
Tell a story.
Maybe your product or service has an interesting origin story. Maybe your brand has impacted the community in a heartwarming way. Maybe there’s a quirky reason your company decided to offer a sale. Let your customers know! Stories make your brand more personable, and personality builds a following.
Find the right balance.
Some businesses choose to write newsletters with 90% information and 10% sales material. At Creative Coco’Nuts, our marketing teams can help you strike the right balance to meet your business needs and the expectations of your customers.
Newsletters are essential to businesses. Whether you’re looking for email newsletters, newsletter website integration, or physical copies to send out to clients, we’ve got you covered.
Our marketing and design teams in Edmonton and Calgary can design custom newsletters with your company logo, colours, and brand values. Contact us today to get started!
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