When it comes to choosing marketing techniques, we know there are endless options. The trick is choosing the route that requires the least amount of resources and gives you the biggest payoff. Email marketing checks both of those boxes. Studies have proven email marketing to be 40 times more effective at attracting new customers than some social media sites. And that’s not all.
With over 4 billion people using email around the world, this is an opportunity you don’t want to miss. Expand the reach of your company and increase your customer base!
Our Edmonton and Calgary teams at Creative Coco’Nuts can design an email marketing campaign tailored to your company’s needs with a professional layout and engaging content. The biggest benefit? It’s entirely cost-effective! We’ll use your company logo and colours to project your brand identity to the world of email communication.
With over 4 billion people using email around the world, this is an opportunity you don’t want to miss. Expand the reach of your company and increase your customer base!
Our Edmonton and Calgary teams at Creative Coco’Nuts can design an email marketing campaign tailored to your company’s needs with a professional layout and engaging content. The biggest benefit? It’s entirely cost-effective! We’ll use your company logo and colours to project your brand identity to the world of email communication.
What is email marketing?
Email marketing allows you to access your customer’s inboxes, a place they visit everyday.
It establishes a line of communication between your company/brand and your customers. When your customers sign up to receive emails from your company, you establish a loyal base to send product promotions, holiday deals, flash sales, and most importantly, that link to your website.
You don’t have to rely on customers remembering to visit your website. Send out emails from your brand so your company stays at the top of your customers’ minds, especially during the holidays.
Boost Sales
While email marketing is a great marketing tool, it is also a very effective way to boost sales. Customers can purchase something from your company by simply opening your email and clicking on a link to the checkout. That’s it – two clicks!
Whether you want to remind customers of a limited time offer, inform them about a promotion, or highlight new weekly products, you can get your message across quickly and efficiently over email.
Email marketing can also increase traffic on your website. This boosts sales if you have an e-commerce website, or gives your customers more information about your brand.
With email marketing, there is an average return of $42 for every dollar you invest. This is an astounding number, and one you don’t want to miss out on!
Personalize content
Email marketing allows you to personalize your content. You can break your client email list into different categories (interests, location, purchasing behaviour, etc.) to build a connection with customers based on what they want to see.
It is far more effective, and less costly, to send content to your customers who look forward to receiving your emails, than to advertise your services/products to people who aren’t your target demographic.
Build Credibility
Email marketing can build your company’s credibility and increase brand recognition. It lets new and long-time clients know what you stand for, the services/products you provide, and why your company is the perfect one to choose and revisit.
Attract New Customers
Customers can forward your emails to friends or colleagues so your brand can reach further than ever before.
Track Metrics
Creative Coco’Nuts can track what is and isn’t working with your email marketing campaign to maximize revenue.
We can analyze how many people open your email, click on provided links, and visit your website. This provides valuable information to customize your campaign and make it the best it can be.
Streamline Communication
Streamlined communication has never been more vital than during the pandemic. Even a quick update to inform customers about your new COVID-19 protocols can go a long way to easing people’s worries and help them appreciate your business. Knowing what to expect and how to access your service will improve trust and ensure loyalty to your brand.
This open communication also encourages responses and feedback from customers. Having a two-way conversation can provide you with valuable insight into what customers are looking for, and ways you can improve your brand to meet their needs.
