USING GOOGLE ANALYTICS TO IMPROVE YOUR WEBSITE
When it comes to growing your business, web analytics is essential. You need to know how customers use your site in order to reach a wider audience, meet your targets and make your website more user friendly.
Google Analytics is one of the most popular web analysis tools. And the good news? It’s free!
Wondering what areas of your website customers really look at, how much traffic your website gets, and how to improve conversions? Google Analytics can answer all of these questions and more.
What is Google Analytics
Google Analytics is a digital marketing tool that allows you to measure and increase the success of your digital platforms (websites, social media, etc.)
With Google Analytics, you can gain insight into the performance of your website and use the data to enhance user experience and increase engagement on your website.
Track anything from who your customers are (age, gender, etc.) to where they’re located and how they landed on your site in the first place.
The tricky part is making sense of all the raw data that Google Analytics provides. That’s where Creative Coco’Nuts comes in. Our knowledgeable website analysts will break down that data into a user-friendly report so you can start making improvements.
Do I really need Google Analytics?
Yes. If your business is looking to boost website traffic and resonate with a target audience, Google Analytics will provide you with the data you need to get started.
Google Analytics provides you with all the data to keep you up to date with what your customers are looking for and how you can increase engagement on your website.
It’s important to know what’s working and what isn’t.
Perks of Google Analytics
Your strengths
Google Analytics shows you the most popular parts of your website and the average amount of time customers spend looking at your content. We’ll help you make sense of the data so you can ramp up engagement and optimize results.
The data lets you know what content works and exactly what your customers are looking for.
Your weaknesses
Bounce rate is another important statistic that Google Analytics provides. This lets you know the percentage of customers who only view one page on your website before leaving. A high bounce rate usually means that customers aren’t finding what they are looking for on your site, or that your website layout is too confusing.
Our team will work with you to find out the cause and reduce your bounce rate. Maybe your site just needs a few more drop-down menus, or more headings.
Track your online campaigns
Want to know which online marketing campaign is the most successful for your company? Google Analytics provides you with the ROI information from marketing or social media campaigns. Our analysts will help you pinpoint areas to improve and find out what areas are resonating with customers.
Your company can get real-time data. You can stop campaigns that aren’t having the desired impact and save money for strategies you know will work.
You can meet your business goals faster and more efficiently when you have the data to back them up.
Pinpoint your audience
Determine if your target audience matches the profile of customers who most frequently visit your website.
Google analytics provides you with an Audience Overview report including data such as the age of your customers and where they are located around the globe. Get to know the interests of your customers and their behaviour on your website to optimize results.
You can also access more detailed information, like the number of sessions customers had on your website, the number of pages they viewed, and average session duration.
Internal site search
Find out what people are looking up on your website. This gives you a good idea of what areas on your site need more information and what content will generate the most hits.
And, when it comes to generating new content, you’ll know exactly what pages and what subject areas to develop.
Acquisition
Acquisitions information from Google Analytics lets you know what led your audience to your website (where they went before, where they went after) as well as which areas of your website they clicked on.
You can also identify your best and worst performing website pages.
Does any of this sound daunting? We’ll take the data from Google Analytics and create a report for your company with all the essential information. Easy to read, easy to understand, easy to implement.
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