Everything You Need to Know About SEO Strategy
Want to make your website more visible? Increase website traffic? Improve your ROI? The easiest and most effective way to accomplish this is through an SEO strategy.
What is SEO strategy?
SEO stands for search engine optimization. SEO strategy is about anticipating the needs of your audience by using keywords in your website content that they will search for. Including questions your audience frequently asks and content that they find interesting on your website also factors into SEO strategy.
SEO strategy helps increase website traffic. Good keywords make your website appear at the top of Google’s search results which means your visibility drastically increases.
This requires planning and research, but it’s well worth the effort. With help from our digital marketing teams at Creative Coco’Nuts, your website can climb up the search engine ranks and reach its full potential.
Does my business need SEO strategy?
Yes! No matter what your business is, SEO strategy will improve your digital marketing, increase brand awareness, and improve your visibility online. And more visibility results in more clicks, more potential customers, and finally, more sales.
Search Engines
When a customer looks up a question online, the search engine evaluates data from billions of sites, videos, PDFs and more, to find the likeliest answer to the question. Search engines order all the available information based on how closely it relates to the question through a process called crawling and indexing.
This means that the keywords for your website need to be meticulously chosen.
When you consider that about 75% of people never click past the first page of Google search results, it becomes even more important to improve your website ranking. Websites that show up first on Google’s search results receive 10x more clicks than a website ranked 10th on the page, and the first 3 search results get 75% of all clicks.
What does an SEO strategy do for my business?
Trustworthiness. Customers trust Google. When your site is ranked highly in Google’s search engine, customers associate your brand with trustworthiness and expert information.
Visibility. When your website is ranked highly, your visibility and brand awareness will grow. This means more traffic and more buzz about your brand.
Conversions. This won’t happen overnight, but if you continue to post interesting content with plenty of keywords, Google will direct the right customers to your site — customers who are actually looking to buy and are interested in your specific services/products.
Positive customer experiences. Improving your SEO strategy also improves customer experience on your website because you have to iron out broken links, 404 error pages, and improve general quality. If a site has any of these issues, Google tends to rank the site lower. When these issues are fixed, not only will your site be ranked higher, but customers will have an easier time using and engaging with your site.
Keywords
Using keywords in your website content isn’t the only SEO strategy, but it is a very effective one. Plenty of research is involved at this stage in planning and Creative Coco’Nuts will work closely with your business to find the words your customers most often use.
We’ll include a variety of keywords: short-tail keywords (more general search topics), long-tail keywords (these include up to five words and are targeted at specific searches), and keywords about location (for example: Edmonton and Calgary graphic design).
Content
Content is also very important for SEO strategy. A variety of content, from expert information about your industry, to how-to articles and engaging blog posts, all draw in readers and include a greater variety of keywords.
Keep in mind that Google also scans videos and podcasts for relevant answers to search queries, so working multimedia into your website can be a great way to increase audience engagement and improve your Google search rank.
Tips for optimizing your SEO strategy
Create a list of keywords.
Google Suggest is a great place to start, but our digital marketing teams can help you come up with a more comprehensive list
Test those keywords out.
Type a few words off your list into Google. What pops up first? What patterns are there? What are those sites doing that you aren’t?
Create your content.
Now that you know what Google is looking for, you can create longer, engaging content full of those juicy keywords. Create something unique, something that isn’t already out there, or create high quality content that is more intensive and better researched than your competition
Contact us to get started.
Our teams will develop an effective SEO strategy customized for your brand. Increase your brand’s visibility today!
