The Benefits Of Video Marketing For Your Business
Today, the world is oversaturated with marketing. It’s important to make your business stand out and catch the attention of customers.
But what’s the best way to gain attention?
One often overlooked marketing strategy is video marketing.
Our marketing experts at Creative Coco’Nuts can help you create and execute the best video marketing strategy for your business!
What is video marketing?
Video marketing is a marketing campaign that happens through video.
The options with video marketing are limitless: you can make how-to videos on the best ways to use a product, educational videos on your products or services, or even fun, engaging videos about your staff and the work atmosphere at your business.
The most important part of video marketing is that the videos present essential information that your customers are looking for in video form.
And while it is still marketing that has to be carefully planned and thought out, don’t be afraid to have fun with it!
Types of video marketing
These videos address frequently asked questions and frame the answers in an engaging and helpful format for customers. This is a great trust-building strategy.
Shooting a video on how to best use a product, or how to assemble it in the first place, is a great way to show customers that you care. It’s helpful and relevant information.
Brand videos are used to increase awareness about who you are, what you do, and what you stand for. These videos work well to expand your customer base and reach new audiences.
Testimonial videos are perfect for building trust. A short clip from a satisfied customer is invaluable, even more than written testimonials.
Behind-the-scenes videos show your customers what it’s like at the office (or wherever you work). That can be how products are made, how your team lets loose together, or how you decide on a name for a new product.
That little glimpse into how your business operates is great at building loyalty and piquing interest in customers.
Why video marketing is important
Developing your own narrative:
Good video marketing tells a story. It combines images, music, and text to create a story that will resonate with viewers and engage them with your brand.
This means that your customers will be able to develop an emotional connection with your brand while also having their questions about your products and services answered.
Video also stands out from other mediums because of its accessibility. It is easy to consume, easy to understand, and in some cases, more fun to take in than traditional marketing strategies. Content is usually text-based, and customers find it refreshing when they can consume your content in a different way.
Videos are also easily shareable. Your customers can watch your video and then share it with their friends and family so you get even more views. This can help build up a loyal customer base for your business, which makes it a very valuable business tool.
Customers spend 2.6 more time on pages that have videos compared to pages that have none. Think about how much more this will engage your customers. And the longer customers spend on your website, the more likely it is that they will remember your brand, share your posts, or make a purchase.
Including videos can drastically improve your conversion rates. Just having a video on your landing page can boost your conversion rate by 80%!
Additionally, having videos about products increases the likelihood that your customers will buy them.
Good for your SERP ranking:
When your website has videos, Google is much more likely to rank your website highly on the SERP. It’s still important to optimize the title of your video, the description, and any tags for SEO. Including an engaging thumbnail is also a must.