The Importance of Rebranding
Your brand is one of the most important (if not the most important) aspects of your business.
It’s about your logo, the way you express your credibility, and how you communicate what your business does. And it’s also how customers interact with your business and how you meet their needs.
But your brand is always evolving. It isn’t a static thing that you can think about once and be done with it. That’s where rebranding comes in.
What is rebranding
Rebranding is when you refocus elements of your brand (logo, website, mission statement, or the overall vision of your business) to fit your evolving business needs and effectively communicate your values to customers.
Maybe your target market has changed and is no longer represented in your brand. Or maybe your business philosophy is different and can no longer seamlessly fit in with your current brand.
These issues can be addressed through the development of a new logo, name, or website — and any other visuals commonly associated with your brand. At Creative Coco’Nuts, we can create new visuals unique to your business and refocus your mission to fit your needs.
Reasons to rebrand
Recreating your identity
The major goal of rebranding is to make your values and mission fit your image. That way, customers can get the most accurate information about your company. Rebranding gives you the opportunity to choose a new mission and values that resonate with you now.
Stand out from the competition
Competition can be stiff, especially when companies similar to your own have a name or a logo that looks like yours. Updating your brand will give you an edge and help you differentiate yourself from the crowd. And you can use the opportunity to highlight your strengths.
Replacing generic branding
Branding isn’t easy. Maybe you chose stock images and a generic logo when your company was first starting out, and it’s hurting your business now. Our design team can give you a unique image and a brand that is exclusively yours.
Design can determine if you get those clicks on your website, those likes on social media, and most importantly, those sales. And design gets outdated. Our design team can refocus your brand to be accessible and appealing in 2021. No more comic sans font on your website! And if you’ve outgrown your original mission, we’ll work with you to create a mission that fully represents your goals now.
Reaching your target audience
As your business evolves, your target audience evolves as well. Whether you are targeting a more specific market, a broader one, or a different audience altogether, our branding team can help you reposition your brand to meet the needs of your business and more importantly, the needs of your customers.
The benefits of a rebrand
Your refreshed look and reaffirmed mission will make your business pop. You will stand apart from the competition and resonate more with your audience.
Feature new products and goals
A rebrand allows you to showcase products and improvements to your brand that you were unable to give a spotlight to under the old brand. Highlight your strengths and show your customers your best side.
With a rebrand, your business will more effectively reach your target audience, attract new customers with attractive and professional visuals, and communicate your vision and goals. These qualities all add up to mean more sales and more conversions.
Research, research, research.
We’ll get to know your business, understand your values and target audience, and learn what you want to achieve with the rebrand.
No rebrand is complete without examining what your competition is doing. We’ll look into their successes and weaknesses to create a niche for your business with the rebrand.
We’ll work with you to capture your business goals and vision. Once we have this nailed down, we can apply these values in every aspect of your brand.
We’ll design any visuals you need revamped (logo, stationary, brochures, business cards — even your colours) to meet your new needs.
Chances are, your website and online presence will need a facelift as well. Our web-design team will create an online presence that fits your vision.
Once all the separate elements are complete, we’ll put everything together and launch your rebrand! Then you’re set to reach customers and run successfully!