WHAT CREATIVE COCONUTS CAN DO FOR YOU: BRANDING
Branding is and will always be at the core of your business.
It defines what your business is, while representing your values to your customers (Good branding, and how to use it). In return, your customers get attached to your brand and may even promote it through their social network. In the long run, you need to nurture your corporate identity, let it evolve to stay relevant and gain market shares.
That’s the theory behind branding. Now let’s get practical. What are the actual steps of brand development?
You know that you’ll need to hire a professional team of marketing consultants to help you with your brand development strategy. Their expertise unfolds in different steps to establish the reputation and constant visibility of your business in the marketplace.
At Creative Coco’Nuts, our brand development service experts will first follow a seemingly simple process: “Listen Discuss Consult”, “Our work is a collaborative effort” and “Getting work done”. Those three steps will lead to the creation of a logo, a tagline, brochures, business cards, a mobile friendly website (Going Mobile Friendly), social media banners, etc. At the end of the process, you’ll have a business model, as well as a marketing toolkit to conquer your market and differentiate yourself from the competition.
Branding and brand development essentially follow three steps as well, which are all important and complementary.
Step 1 – Find the right strategy for your brand
During our initial discussions and consultation meetings, our Creative Coco’Nuts experts will help you ask the right questions with one objective in mind: to give you cutting-edge tools for your business to truly succeed. Therefore, your brand must be well defined and strong.
Logically, the first matter is identification. We’ll help you identify your target clientele and define your overall business strategy.
Do you provide products and/or services for a specific age group? Do you know the needs of your target audience? In short, we’ll determine all the design elements that will result in the best emotional reaction. For instance, depending on your answers, we’ll choose a specific colour palette or a particular tagline that must appeal to your target customers.
Whether you’ve already done the research on your target client group or not, found your niche or not, we can provide you with extra ideas and statistics to give you the best competitive advantage possible.
Step 2 – Find the right identity for your brand
Developing your brand also means thinking about market positioning. How are customers going to remember you thanks to your brand? How are you going to differentiate yourself from your competitors? What message is your brand going to convey?
We’ll develop that messaging strategy for you that will reinforce how your customers, actual or potential, perceive you. In today’s competitive market, your corporate identity needs to set you apart. That’s why we’ll focus on what we call “brand differentiation” to make your image really unique, easily recognized and memorable. It can be as simple as suggesting a new name for your company, a more modern logo or a website refresh.
Remember, we know what works, visually or otherwise. We’re here to guide you through all the newest and coolest trends when it comes to marketing and design. This is what your customers expect and what will make you take the lead. We’ll work on developing your content marketing strategy. How are you going to attract the attention of the public online? What will generate new customers? What information do you need to share so as to expand?
Step 3 – Find the right tools for your brand
Last step! After all that brain storming, things are getting real.
It’s show time. We’ve built your marketing toolkit. You have your logo, your letterhead, your brand new website and even ideas for a social media campaign. Everything is polished and was developed with your customers in mind. Will their first impression of your brand be the best? Yes. Is your tagline clear? Do your printed resources increase the visibility of your business? Yes. Is your website user and mobile friendly? Yes.
The list could go on but what’s important here is that your business got a great start (or a new one) and that you’re relevant in today’s market, as well as in the eyes of your customers, present or future.
But the job is far from being done. The tools that we’ve developed for you, like your brand guidelines, will allow you to adjust to your customer base and to the times in general. Your brand guidelines or standards explain your brand, your message and give examples of layouts or designs. Essentially, they’re in place to make sure that, no matter how your business evolves, your brand will remain easily recognizable.
Tools like those guidelines are here to remind you that branding is a continuous process. Sooner or later, you’ll need to update your content, review your strategy or maybe reposition yourself (Rebranding). Professional marketing and design consultants can help you track the results and adjust accordingly. In the end, your branding and marketing efforts will always pay off.
