Using Illustrations for Effective Marketing
The success of a business can come down to one thing: effective marketing.
Without effective marketing, there is no way for potential consumers to reach you, no way to reinforce the customer base you already have, and no way to curate a consistent, reputable image of your brand.
One way to make marketing more effective is to use custom illustrations. Not only do people remember visuals more easily than they remember words, but visuals also provide the opportunity for storytelling.
You can easily communicate your brand values, main goals, and best products through illustrations.
Our design team at Creative Coco’Nuts can create custom illustrations for your company to up your marketing game. Get your name out there and do it with style! Use the graphics to convey that your business is approachable, friendly, and open.
Why are illustrations important?
Illustrations make your brand stand out
Customers notice funky illustrations on packaging or a unique illustration on your website. It’s different!
Illustrations solidify your brand identity
Remember the saying, “A picture is worth 1000 words?” That rings true for illustrations as well. No more daunting blocks of text or wordy emails — with illustrations, customers will know what you stand for at a single glance.
Illustrations make an impression
Research has shown that people only remember 10% of written/spoken information. But if that text is paired with an illustration, people remember 65% of that content.
How to use illustrations
In emails
Include an illustration in email blasts to customers. This makes the content more engaging and can entice customers to read the entire email. Or include an illustration on internal emails to thank employees for their hard work and create an approachable tone.
On your website
An illustration on your website does more than engage your audience: it sets you apart from the competition. Having an illustration unique to your company shows dedication to your craft and gives you a personal touch. It will make your business more memorable.
For difficult concepts
If your business has a tricky concept that you want customers to be aware of, our team can represent it as an illustration. This will make things easier to understand and remember, and it will also be more interesting to look at.
On product packaging
Feature a custom illustration on your product packaging to help your product stand out! You can have a little character pointing to a button that says, “Try me!” or even an illustration depicting where the product was created.
As a logo
Why not use a custom illustration as a logo? You can convey your business’ personality and unique characteristics for customers in a single glance. They can understand your brand values even before looking at your website.
And more!
The options with custom illustrations are limitless. Use them in posters, in advertising, and on social media. They’re perfect for bringing versatility and interest to your brand.
But what about stock photos?
Stock photos don’t hold a candle to illustrations. Sure, they work in a pinch, but the problem with stock photos is that everyone has access to them. This means you have no way of knowing how many other brands are using the same images as you.
Illustrations are designed to fit the needs of your brand. They are created to resonate with your target audience, represent the values your company upholds, and use colours, characters, and designs that are unique to your business.
This will bring the personality and story of your brand to the forefront. You shouldn’t have to rely on generic photos to tell your brand’s unique story!
More benefits
Working with our illustrators at Creative Coco’Nuts is a collaborative experience. We welcome any design ideas and concepts you want featured in the design. You can personally choose the illustration to showcase your brand’s unique personality.
Stock photos can’t replace the value of a custom illustration specifically designed to reach your target audience and resonate with your brand values.
Our team will do the research, note the style and designs that your competition is using, look into your audience’s likes/dislikes, and come up with an illustration that meets all these visual expectations.
