2022 is a new year and that means your business needs a new marketing strategy!
Let’s look ahead at the branding trends that will be popular in 2022 so your brand can make the biggest splash that it can.
What is branding?
Branding refers to your web design, logo, typography, colours, and even the tone of your written content. The content you’re posting on your website, the ads you’re using, and the way you interact with your customers on social media also contributes to your branding.
In other words, anything that can impact on how people see your business is part of branding.
Branding isn’t something you can do once and never worry about again. The society we live in is constantly evolving, and it is necessary for your brand to evolve along with it. Otherwise, you will have trouble expanding your customer base or getting the edge over your competition.
Our branding experts at Creative Coco’Nuts can help you craft a brand that fits all your company values and is relevant in today’s society. We’ll help you get your messages and products across to your target audience.
Is branding important?
Branding is absolutely vital to the success of your business. Good branding can give you and edge over your competition, expand your customer base, and increase your conversion rate.
And, choosing a branding strategy will help your company solidify your values and target audience so your brand can be even more successful.
2022 Branding trends
Here are the top branding trends of 2022 to get you started!
-
Personality
2021 may have been the year of sleek lines and elegant designs, but that isn’t the goal for 2022. This year, it’s all about showing brand personality through font, colours, and creativity. You can include doodles that look like they were drawn by your little niece, or use bold, bright imagery or whimsical fonts — the goal is to get your customers to look twice.
Showcase your brand personality with pride! Your customers want to get to know you. Don’t be afraid to show your true colours.
-
Social responsibility campaigns
Brands that commit to making the world a better place can connect more deeply with customers. Consumers want to support brands that are more than just a business, one that will use their platform to drive social change.
Use your branding to showcase your social activism goals and to raise awareness about the issues you want to tackle.
But your campaigns for social responsibility must be genuine if you go down this branding route. Consumers will see right through any tricks.
-
Nostalgia
2021 might have been about looking to the future, but branding trends in 2022 are looking to the past for inspiration.
Trends from the 90’s and early 2000’s are back, with their bold colours, and quirky patterns.
If your brand has been around for decades, consider repurposing a logo or branding style you used in the past. Use this to build a connection with your customers who will be drawn into the nostalgia. This will also show that your brand is reliable and still successful after 20 or 30 years of business.
This nostalgic style works particularly well in ad campaigns.
-
Adaptability
Branding in 2022 has to be easily adaptable so it can be used across a variety of social media platforms, like Facebook and TikTok.
The type of content you post on each platform should be similar, but not identical. Your content across sites should be mindful of the individual perks and pitfalls that each platform has.
You can include the same hashtags across all platforms, but maybe your bio will be changed slightly on Instagram compared to Facebook, to appeal to your target audience.
-
Down to earth tone
When you’re posting your content on social media or interacting with customers online, your content doesn’t have to be super professional all the time. Yes, it’s important to be respectful, but you can inject a little personality into your content. Make it conversational. Make it relatable.
If customers feel your brand is genuine and human, they will be more likely to show loyalty to your brand.
And, if you can inject some humour into your brand communication, it just might make someone’s day.
