So, you have your website, your branding, and the core ideas of your business all figured out. The next step is getting the word out there!
The quickest way to alert potential customers about your business is through advertising. Increase your web traffic and brand awareness with the following tips.
First of all, what counts as advertising?
Pretty much anything can be an ad for your business! That means brochures, email newsletters, fliers, social media, and more can bring awareness to the goods and services you provide.
The trick is nailing down an ad campaign that works for you. Our marketing experts at Creative Coco’Nuts are here to answer any questions you might have and create original ads that will bring in the most traffic for your business.
Hierarchy of information
Using a hierarchy of information in an ad means that the content is organized in the most logical way possible, starting with a headline or title, a sub-headline, and then the body of the text.
This method ensures that you put the most important information first. This is also the main message that you want to get across to customers.
Organizing the ad from most to least important information also makes it easier for customers to read and remember your content.
It’s important not to overcrowd an ad. If there are too many words and too much information packed into a little box, customers will become overwhelmed and are less likely to read the whole ad.
Think about the user
While buzzwords are important, they shouldn’t be the only text you use in your ad. Think about why customers should be interested in the product or service you’re offering.
Why is this something they need? What problems would you be able to solve for them? How would their lives be improved if they purchase what your business has to offer?
What makes your business different from the competition
It’s important to figure out what sets you apart from the pack so you can convey that to customers.
Your competition will be using the same buzzwords and the same key phrases that you are. The trick is to include what makes your business unique, maybe a specific service you can offer customers that your competition can’t.
That can be something as simple as pointing out that you have exceptional customer service or quick response times.
Attention grabbing
Don’t underestimate the power of a good headline.
People are busy, and they don’t always have time to read full ads. Instead, when they’re skimming headlines, make your headline interesting and catchy — something that proves it is worth the customer’s time to read.
The benefits
This might be self-explanatory, but it’s important to talk about the benefits of your product or service, and why a customer should be interested in them.
People want to know what they will get out of a purchase, so make it very clear how your business will improve their life in some way.
Use risk-free language
Money is tight, especially now, during the pandemic. People are reluctant to spend their hard-earned dollars on a product that might not be right for them.
Avoid using words like “might” and “could,” and if possible, offer a guarantee of cash back if a customer isn’t satisfied with their purchase.
Think about your format
Written ads shouldn’t be approached the same way as an ad on social media, or an online ad.
For example, including links for online ads is very beneficial. It can introduce more customers to your website, have them click on related products, and show them more about your brand.
You don’t have that option in print media, but you do have a greater opportunity to connect with your audience. Customers tend to spend more time reading a written ad than something online because there are less distractions. That means you can include more information about what your brand is and why it is important.
Short sentences
Keep your sentences short and sweet. This will hold the attention of customers and get right to the point.
This reduces the potential for distraction and is easier for customers to remember.
Credibility
Including testimonials from clients is a great way to make your business more credible in the eyes of potential customers.
Buying products online can make people wary about the quality and reliability of the product. People trust the experience of other consumers and will be more likely to make a purchase if they can trust your business.
Graphics
Don’t forget graphics! These are just as important, if not more important, than the actual words themselves.
Graphics are attention-grabbing, fun, and easier to look at than a block of text.
Our graphic designers can create unique graphics that will make your ads pop.
Ads are a great way to increase traffic to your website and get the word out about your brand. Contact us today so we can create unique and engaging ads for your business!
