SEO is an ever-evolving field, and it can be frustrating trying to keep up with the latest SEO trends and tricks. Here is a quick breakdown of SEO in 2023, why it’s important, and how to start applying it to your site.
What is SEO?
SEO stands for Search Engine Optimization. When your site has good SEO, it is more visible for users on search engines like Google when they search for terms related to your website content.
Why is this important?
The more visible your website is on the search engine results page (SERP) the easier it is for users to access your content.
You have a much higher chance of having high website traffic if your website is listed as the first, second, or third result on the SERP than if it is listed on page 5 of Google’s results.
More website traffic means that more people will be aware of your brand/products/services/etc. and with more people checking out your website, your conversion rate will also likely improve.
What SEO techniques will be important in 2023?
There are several aspects of SEO that you need to consider and understand before you will start to see improvement. You need to know:
- How search engines work and discover content
- How to optimize your website and display your content so it will be discoverable to search engines
- And you need to know what content your customers are actually interested in (and what they don’t want to see)
Once you have a general understanding of these topics, you can start strategizing.
In 2023, there are several SEO strategies that will continue to be effective. These are quality content, responsive design, and page speed.
Quality content
Quality content is just what it sounds like: well-written blog posts, blurbs, product descriptions, etc. that are posted on your site. These should include keywords and keyword phrases related to your industry.
The keywords should also be relevant to your customers and users, and they should be included in an engaging way, not just slapped together in a random paragraph.
Additionally, your content should be original — not taken from a manufacturer’s website or your competitor’s “about us” section. The content should be uniquely yours.
Responsive design
Responsive design has never been more important. Search engines value sites that are optimized for mobile view, and this will continue into 2023.
Google now crawls the mobile version of sites more than it crawls the traditional website versions when it indexes and ranks sites. This means that a mobile version must load quickly and include all the same content. The formatting must make sense and images and videos should still be high quality.
Additionally, a site that can be viewed on a variety of different devices makes your site more accessible to a wider audience.
Page speed
It’s no secret that as digital content has increased, our attention spans have decreased. Your users don’t want to wait 15 seconds for your webpage to load — they will find the same content on your competitor’s website instead.
Google and other search engines are placing more emphasis on user experience, and user experience will be better the faster your pages load.
2023 SEO trends
Voice search optimization
The number of users that use voice search to find results online is increasing, and that means websites have to adapt to tap into this audience.
Since people speak very differently than they type, the phrasing of your website also has to adapt. Using more natural phrasing and language, shorter answers to questions, and even local vernacular, will help you tap into that voice search market.
Video marketing
Video marketing is also becoming increasingly important. TikTok and YouTube should not be ignored when you’re thinking about your SEO marketing campaigns.
Google has also rolled out two new features, Click markup and Seek markup, to help people find information through videos. Seriously consider video marketing in 2023.
Image accessibility
Google is placing increasing importance on image accessibility and optimization.
Accessible images make it easier for people with visual impairment and disabilities to understand your content.
To make your images accessible, make sure to name then with relevant keywords, provide a unique alt text for each image, and compress all of your images.
For more information about SEO and 2023 SEO trends, reach out to our marketing experts at Creative Coco’Nuts!
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