Creating Graphics For Advertising
Graphics are an important part of advertising. Not only do graphics catch the attention of potential customers more easily than words do, but they are also more engaging and easier to remember.
Combining pictures and words
It’s important to get your message across to customers, but first you need to catch their attention.
Our graphic design team at Creative Coco’Nuts will help you strike the right balance between words and graphics.
It’s also important to limit busy backgrounds, use simpler fonts, and choose fewer colours when ads combine graphics and words.
Keep it simple
Simple is better. If there are too many busy fonts, backgrounds, and photos, customers aren’t going to spend the time looking at the ad. It’s easier just to ignore it.
Our design team will create an ad that meets all your needs without overwhelming customers.
That means fonts, colours, and graphics will be cohesive, attention-grabbing, but easy for people to understand and remember.
Using photos
You might want to include photos in advertising along with some custom graphics, but there are a few things to keep in mind.
Original images are also a must when it comes to advertising. You don’t want to include a stock image that your competition will also end up using.
If you want to include a photo of a person, there should be a very good reason for doing so. Will including a person make the purpose of your product clearer? Will the person engage customers with their expression of excitement?
Or will including a photo of a person distract from the overall goal and make the ad too complicated?
Remember, less is more, and it might work better to include a photo of your product instead.
Our team will choose photos and graphics that are best suited to your business goals and don’t detract from your message.
Logo placement
Including your logo is important in advertising. It lets customers know who you are and what your values are. If they are unfamiliar with your brand, they can also look you up and quickly learn more.
Including your logo in the middle of an ad can be distracting and feel too forced. It’s better to put the logo in a corner where it is still visible but where it doesn’t detract from the rest of the ad.
We will also limit how much text appears ad so that customers don’t become overwhelmed and miss your logo altogether.
Choosing an order
Advertisements aren’t up for interpretation. They suggest a way a customer should view your product and encourage a positive reaction.
With the right layout of photos, text, and graphics, our design team can create an ad that leaves nothing to chance and leads the customer in the right direction: purchasing your product.
We’ll have an obvious focal point in the ad and include images and text that are easy to understand and aren’t ambiguous.
Repetition
To help hammer your brand’s message home, we’ll use repetition in the design of your ad. That means your brand colours, fonts, and logo will be used throughout all the advertising we create for your brand.
We can also help you create a slogan or catchphrase that will appear in your branding.
Our graphic design team will create a unique advertising footprint for your business so that customers will begin to recognize your ads even when your logo isn’t present. And that’s all accomplished through the repetition of simple elements like colour, layout, and font.
Balance
The importance of white space shouldn’t be overlooked in ads.
We will create an ad for your business that uses symmetry and white space to make your message come alive.
Our design team will ensure that all the elements of the ad work together to create a more impactful ad.
The process
First, we’ll meet with you to determine what you’re looking for in an ad, what audience you’re trying to attract, where you plan to advertise (which platform, for example, print, online, social media, etc.), and what your main goals are with the advertisement.
Then we’ll draft a design based on your needs and end goals. We’ll create unique graphics to fit your brand and be as engaging as possible to potential customers.
Then we’ll run the drafted ad past you so we can make any edits.
And that’s it! Then your custom ad is ready to post or display wherever you choose.
