It’s another new year, and that means new resolutions, new layers of snow before the morning drive, and new graphic design trends.
The best way to stay on top of your branding and make your business look sharper than the competition is to pay attention to current graphic design and logo trends.
Our graphic designers at Creative Coco’Nuts have all the expertise and industry awareness to take your graphics and logos to the next level.
In this post, we’ve done all the heavy lifting for you! Keep reading to learn about the hottest graphic design trends of 2022 that are sure to keep your customers engaged.
Inclusivity
Businesses are putting more of an emphasis on inclusivity, as they should be, and this is no different in graphic design. It’s important to represent people of all races, genders, orientations, or ages in any graphic designs that include people in them.
Fighting marginalization isn’t just the responsibility of the group being marginalized, but everyone with a platform. Including diverse people in your graphic designs is one small step toward a more equal future.
Custom visuals
Custom graphics and photos rose in popularity in 2021, and they’ll become even more important in 2022.
Whether it’s 2D illustrations or nature photos, it makes a difference if they are created custom for your brand. Your customers can tell the difference between stock and custom material, and your business will appear more genuine and trustworthy if you invest in custom visuals.
And, custom visuals let you expand your branding so your customers can easily identify your visuals with your company.
More, not less
This is a bold new trend that completely clashes with the 2021 trend, “less is more.” Instead, this graphic design trend calls on all the colours and patterns you can think of to fill an empty space to with visuals.
Although some may call this trend busy and overcrowded, it’s fantastic for holding the attention of your target audience, and they will always be able to find a new element every time they look at it.
It makes a statement that can’t be ignored.
2D and 3D mashups
This visual technique is creativity at its finest. It combines the 3D graphic design trend, which is also gaining traction, and more traditional 2D illustrative designs to create a final product full of different textures.
Including both 2D and 3D elements in the same visual is eye-catching and whimsical.
Candy colours
Monochromatic tones may have been trendy in 2021, but this year, get ready for pops of colour.
Our Instagram and Facebook feeds are already so saturated with content that it takes something flashy and engaging to catch our attention.
Enter candy colours.
These fun pops of hot pink, sunny yellow, and baby blue make a bold statement and brighten up the dreary pandemic reality.
Geometric shapes
Geometric shapes were a showstopper in 2021, and they’re still gaining traction in 2022.
Classic, timeless, and simple, these geometric graphic designs can convey the competence of a business while still showing a playful side.
You can’t go wrong with a tasteful configuration of squares, circles, and triangles.
Nature imagery
As climate change concerns heighten, it’s important for businesses to appear environmentally conscious. Adding photos of landscapes, flowers, and trees on your business’ website, social media, and even product packaging can demonstrate that consciousness and responsibility.
Nature imagery is also strongly associated with positive emotions which can help engage customers more fully with your brand.
If you do include nature imagery in your graphic design elements, make the imagery is relevant to your brand and not just randomly included.
Data breakdowns
Large info-dumps on websites or on social media are guaranteed to be ignored. They’re hard to read, harder to understand, and downright boring compared to those candy-coloured graphics that are on everyone else’s websites.
But including interesting flow charts with illustrations and fun colours can make all the difference.
Give your audience something interesting and engaging to look at!
See: https://justcreative.com/wp-content/uploads/2021/12/Fun-Data-Visualizations.png.webp
Large typography
One of the easiest ways to attract attention online is to use a big font, especially in a crowded digital landscape.
It’s a great way to stand out from the competition, have some fun with your branding, and make an impact.
Bubble fonts
Rounded letters, psychedelic colours, and exaggerated shapes are coming back with this trend.
There’s a definite high school nostalgia that comes with this trend that’s guaranteed to hold your audience’s attention.
